How can businesses avoid being marked as spam?
How can businesses avoid being marked as spam?
Blog Article
To help ensure that your emails actually make it to the people they should and don't land in spam, follow these best practices to ensure deliverability:
1. Consent to Receive:
Explicit Opt-in: Always explicitly get consent from each individual before adding them to your list. What this means is that they should proactively opt to subscribe to your emails.
Double Opt-in: Think about double opt-in where subscribers, after subscription, receive a confirmation email to click on the link to confirm subscription.
2. Keep your Email List Clean:
Regular Updates: One should regularly update one's mailing list to delete all the non-active or invalid addresses from the list.
Data Hygiene: Make use of verification tools to verify email addresses for their validity and to remove duplicates.
Opt-out options: Make it easy to unsubscribe from your list. Every email must have a clear visible unsubscribe link.
3. Avoid Spam Trigger Words:
Research: Familiarize yourself Bulk Email Data with the words and phrases which too often get into spam. Avoid their usage in subject lines, content, and in email headers.
4. Optimizing the Content
Relevance: Make sure the content is relevant to the subscribers and brings value.
Engagement: Balance text and visual elements to make your emails interesting.
Call to Action: Add a clear, yet appealing call to action that urges the subscribers to take the desired action.
5. Improve Deliverability:
Sender Reputation: Good sender reputation through clean, relevant emails and avoiding spammy practices.
Authentication: Use authentication protocols like SPF, DKIM, and DMARC able to verify who sends emails on behalf of.
ESP: Choose a good, reputed ESP with proven deliverability records.
6. Monitoring and Analysis:
Metrics to track: open rates, click-through rates, and unsubscribe rates.
Changes: Leverage data to make email campaign adjustments that enhance deliverability.
These recommendations will ensure one's emails are less familiar to spam filters and hence enhance the effectiveness of an overall email marketing effort.